This post details the impact of Facebook’s recent changes on both content creators (influencers) and marketers who work with them. It is full of insight from some of the smartest creators and agency heads in the space. Facebook’s changes are upending ...


From the iPhone to everyday furniture, design thinking has enabled some of the world’s beloved brands like Apple and Ikea to develop intentional and human-centric products. Often used in product and experience development, more marketers and startups are ...


In my line of work, I see a lot of different content marketing strategies and tactics. Some are definitely winners, while others are … not. Content marketing is an incredibly powerful tool in persuading your prospect to consider your service or product ...


Mobile and social media are two of the biggest forces in marketing right now. People increasingly access content and sites such as Facebook, Twitter and Instagram on their mobile devices. This represents a huge opportunity for businesses to engage with ...


In light of all of the news surrounding Facebook and data privacy, law firms and legal marketers who advertise their services on Facebook are wondering if their information is safe. Last week, Facebook’s CEO, Mark Zuckerberg, testified before Congress in ...


The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Conversion email marketing funnels are created to motivate recipients to make a purchase or ...


On Tuesday morning, Scott Brinker took another step toward the final destination of his legendary Marketing Technology Landscape. That final destination, of course, will be a Landscape where the logo of each marketing, advertising and search solution on ...


In today's online business world, it's much more commonplace to hear experts extol the benefits of inbound rather than outbound marketing. While inbound marketing focuses primarily on the creation and promotion of quality content to drive customer traffic ...


Messaging apps are now used more than any other type of app. This means launching a messaging app on any platform could be seen as either a significant opportunity or an overly competitive nightmare. That isn’t stopping Intercom, which today launched its ...


Savvy franchises are leveraging content marketing to help their branches reach local audiences. Do you have the right strategy in place? Mastering content marketing is a challenge for many businesses, but it can become particularly cumbersome when there ...


Savvy franchises are leveraging content marketing to help their branches reach local audiences@ Do you have the right strategy in place@@@ Mastering content marketing is a challenge for many businesses, but it can become particularly cumbersome when there @@@

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