In the news this week, Travis and Stewart reveal a new round of funding for an AI customer service solution and get into why retail needs VR to survive and how blockchain technology is coming to marketing. They then interview fraud expert James Peng of ...


Quantcast has hired Steven Wolfe Pereira as its chief marketing and communications officer. The firm specializes in artificial intelligence, and Wolfe Pereira will develop and lead Quantcast’s brand, corporate and product marketing as well as design ...


John Greathouse (@johngreathouse) is an investor and serial entrepreneur. He also teaches entrepreneurship at University of California at Santa Barbara. What would you do if you opened a UPS envelope and there was nothing inside? Friends of mine, who ...


Marketing technology startup mParticle has raised $35 million in Series C funding. The funding round was led by Harmony Partners and included previous investors Bain Capital Ventures and Social Capital. The company has raised a total of $76 million ...


The authors of "Killing Marketing" say if you don’t evolve, you’ll die “Marketing and innovation produce results,” wrote Peter Drucker, “all the rest are costs.” Sadly, in a world where over half of all digital advertising—an industry ...


Between its peak in 2002 and the depths of the recession in 2009, Mitsubishi’s U.S. sales plunged 84 percent. Market share plunged from more than 2 percent to less than half of 1 percent. Could the company survive in America? The loss of product gave ...


A Massachusetts drug company has agreed to pay more than $35 million to resolve criminal and civil charges that it falsely marketed a cholesterol medication. The U.S. Attorney's Office in Boston said Friday that Aegerion Pharmaceuticals has agreed to plead ...


Damon Washington, a Southeast Missouri State University senior from Chesterfield, Missouri, gave a presentation today to the Southeast Missouri State University Board of Regents, highlighting how his hands-on, professional experiences on campus launched ...


Virtually every marketing automation platform provides three core capabilities: email marketing, website visitor tracking and a central marketing database. From there, vendors begin to differentiate by providing additional tools — which may be included ...


BOSTON (AP) – A Massachusetts drug company has agreed to pay more than $35 million to resolve criminal and civil charges that it falsely marketed a cholesterol medication. The U.S. attorney’s office in Boston said Friday that Aegerion Pharmaceuticals ...


BOSTON (AP) – A Massachusetts drug company has agreed to pay more than $35 million to resolve criminal and civil charges that it falsely marketed a cholesterol medication@ The U@S@ attorney’s office in Boston said Friday that Aegerion Pharmaceuticals @@@

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